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Music Marketing NYC For Today’s Top Talent in EDM, Dance, Hip-Hop, Pop and Rap Music

In 2013, Crown Royal wanted to re-introduce their brand and new product line, Crown Royal Black to New York’s influential nightlife scene. Label 55 was presented with the opportunity to seed and sample their product to their crowd of New York City influencers and tastemakers. Under the brand’s ambition that everyone should be “…living the Crown Life,” Label 55 was able to create a content series entitled “Conversations In Black” that documented some of New York’s “future royalty” in the art and culture scene, including interviews with fine artist, Misha T and independent film director, Joey Angerone.
For the content series, Label 55 chose three emerging talents to showcase with a documentary piece that explored their craft, what it took for them to achieve greatness, and what does it means to “live the Crown Life.” The pieces were then shown premiered at Label 55’s networking series event, Label 55: Social Club; a happy-hour themed event where an exclusive group of New York’s influencers were treated to a first time tasting experience of Crown Royal Black.
The Crown Royal Black x Label 55: Social Club proved to be a success with over 16 bottles sampled by more than 200 guests throughout the night. The night was documented on social media with the hash-tag campaigns for #ConversationsInBlack and #CrownLife. Generating over 30,000 media impressions, the small intimate event allowed for Crown Royal to effectively introduce their product in an organic and natural setting.
Music Marketing NYC New York City
Music consulting and digital agency
discover new music

Music Marketing NYC New York City
Public Relations Expert
Music Marketing Music Promotion Music Public Relations
Music Publishing
Lifestyle Brand Marketing
This includes the creation, expansion and overall design of all relevant social media accounts, including Twitter, Facebook, Tumblr, Instagram and Foursquare platforms to best portray our client’s works and products.
In 2013, 1800 Tequila had the luxury of being one of the leading brands of tequila in the spirits industry. What they did lack was an effective way to introduce their new Coconut flavored tequila to the high-end, urban couture market and demographic that generally preferred the other leaders in the tequila industry, such as Cuervo and Patron rather than 1800; and preferred vodka to be the only flavored spirit of choice.
A dilemma like this was easily solved by securing 1800 Coconut Tequila as the feature drink of an exclusive event curated by Label 55 partner, PNC Radio. With over 300,000 followers across social media, this industry platform with over 30 mover and shakers in New York’s entertainment industry, presented an opportunity for a clearer and much more effective response to new product introduction.
The event, a sit down interview with legendary Wu-Tang rapper, Raekwon, brought out a number of tastemakers and influencers who were given an opportunity to try this new flavor for the first time. The moment was documented in a wrap-up video that 1800 Tequila was able to use in inter-office presentation as well as a tool to show potential accounts of how well the product is reacting in the market.
We also were able to bring 1800 Coconut to various athletic events, including NBA Draft parties and Monday Night Football Networking and Charity viewing events

Brand Seeding
Brand Gifting
Celebrity Seeding
Celebrity Gifting
This includes the creation, editing, production and overall design of custom “branded” content to best portray our client’s works, products and overall message to the desired consumers.
Event Production
Label 55 utilizes its exclusive network of cultural ambassadors, industry tastemakers and social influencers from a variety of socioeconomic demographics and lifestyles to take advantage of consumer market behavior and offer customized solutions to better communicate our client’s message to a niche, targeted demographic providing Music Marketing in NYC.
Our time-tested methods rely on our experience and our network and include online and digital marketing in addition to traditional Public Relations services, grass-root street team campaign management, insider field seeding and reports, and event production and promotion.

Music Marketing NYC New York City
Premier consulting and digital agency
discover new music
Utilizing our extensive network of websites, blogs, editors, writers and cultural contributors to help spread our client’s brand and works with influential impressions. By finding the publications that cater to our client’s brand, we can activate and manage an online campaign that results in great visibility as well as utilizing traditional social networking and third party sites to ensure that the people who matter experience our client’s message first and in the most cost efficient manner.

Music Marketing NYC New York City
Public Relations Expert
Music Marketing Music Promotion Music Public Relations
Music Publishing
Our music business services including the drafting of all entertainment agreements, copyrights, trademarks, royalty administration, publishing and other digital royalty assistance and registration.
Lifestyle Brand Marketing
Brand Seeding
Brand Gifting
Celebrity Seeding
Event Production
In 2014, in an already saturated market of vodkas, Deep Eddy looked to compete. But how does one get their product noticed in a way that allows them to standout. Label 55 was able to mobilize their network of athletes and entertainment industry professionals to successfully produce a Monday Night Football bi-monthly networking and charity event series where patrons were able to sample Deep Eddy vodka and their collection of flavors before many of their peers were aware of the brand. Therefore, allowing them to act as ambassadors for the product.
Producing a weekly event that caters to an elusive demographic of athletes and higher level entertainment industry professionals in the city is no easy task. Label 55 utilized its email marketing and social media to integrate brand messaging in an effort to generate over 12,000 samples served within the first four weeks of the 2014 NFL season. There were numerous VIPs and celebrity guests who graced the events and an official recap for the brands usage is being produced for distribution across its social media networks.
For our musician clients, we are able to combine our extensive industry contacts as well as A&R experience to provide comprehensive record servicing and feedback from radio professionals, record pools as well as MediaBase/BDS Soundscan song tracking and charting services. We also provide assistance with the construction and servicing of Electronic Press Kits and other promotional marketing tools. We providing extensive music marketing services in NYC, including music marketing NYC and music marketing and promotions and music marketing and promotions NYC, and music marketing NYC and music promotions nyc.

Music Marketing NYC New York City
Premier consulting and digital agency
discover new music

With over one hundred representatives from many of today’s top consumer and tastemaker markets, we are able to spread our client’s brand and its distinct messaging in a variety of creative ways, including radio call-ins as well as hand-to-hand club promotion and on street activations.
Lifestyle Brand Marketing
Brand Seeding
Brand Gifting
Celebrity Seeding
Celebrity Gifting
Utilizing our extensive contacts, we are able to consultant our clients into the best usages of media planning and buying to most effectively and cost-efficiently bring a spotlight to their product.
Event Production
With today’s rapidly evolving landscape, we value and feel that word of mouth is still the best form of promotion, and that a strong sampling of a particular product is the best way to spread the word. In turn, we aim to make sure that the most important individuals experience our client’s product first by positioning our client’s product with our exclusive network of the best and brightest people in entertainment, music, fashion, sports and business industries; while, generating useful feedback that ensures our client’s brand keeps its ears to the street to better understand, target and evolve with its targeted market as well as pairing the product with appropriate brand ambassadors, initiatives and spokespersons. We also able to provide Music Marketing Services in NYC as well as Lifestyle brand marketing services in NYC. Music Marketing NYC and Lifestyle Brand Marketing NYC.

Music Marketing NYC New York City
Premier consulting and digital agency
discover new music

Music Marketing NYC New York City
Public Relations Expert
Music Marketing Music Promotion Music Public Relations
Music Publishing
Lifestyle Brand Marketing
Brand Seeding
Brand Gifting
Celebrity Seeding
Celebrity Gifting
Event Production
With a stronghold of spaces and venues within our reach in various markets across the nation and internationally, we can coordinate and produce a unique “branded” experience that showcases our client’s brand and distinct message as well as introduce its creative works to the proper individuals who can take the brand to the next level.
Label 55 is the top Music Marketing firm in NYC and we provide cost efficient and highly effective, targeted results. Music Marketing NYC done right.