Label 55 Music Marketing NYC

Through diverse experiences in music, culture, lifestyle and legal, our team has acquired unique hands-on experiences and relationships in an array of industries.

Alvin Akinti
Co-President

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If I remained patient, I always knew there would be a day when I could use my music business background to do more than just be an A&R who sits around and just listens to music all day. Madison Avenue has always relied on music and culture to sell their brands and even more so today as the line between brands is shrinking; thus, these types of partnerships are easier to navigate and create for both musicians and brands.

Born in Washington DC, Alvin Akinti is music and marketing professional who started on the streets of D.C., establishing future Maybach Music Group/Warner artist, Wale in the area. After working with Wale, Alvin left D.C. for the bright lights of New York City, where he worked at Sony Music and Murder Inc., learning the ins and outs of the record industry from industry veterans Wayne Williams, Irv Gotti and Chris Lighty.

The experiences at those positions would prove valuable, as he would utilize this knowledge in his new position at Tommy Boy Entertainment as the Head Of Promotion and New Media as well as an acting as the A&R Manager for Tommy Boy acts, including Bob Sinclar, Gucci Mane, Little Louie Vega and Pretty Ricky; while, also learning from industry veteran, Tom Silverman. Being able to wear many hats let Alvin to realize the industry-wide shift from traditional marketing to utilizing brands and integrated marketing techniques to better target a specified audience. This led Alvin to begin working at Cornerstone Agency as a Senior Account Manager.  In this role, he was able to utilize his music industry experience and his knowledge of brand and marketing integrations to help launch valuable campaigns, events and specially tailored programs for top tastemaker brands such as Pepsi, Microsoft and Converse.

Today, Alvin uses his vast industry experience to offer solutions and consulting to both emerging and established brands. By providing insight from the culture, Alvin Akinti is a direct pipeline to what emerging culture is talking about and where it is headed. He also acts as curator of Cornerstone’s 1200squad and its exclusive industry mixtape, Cornerstone Mixtape as well as Director of Marketing for PNC Radio and as the host of the weekly show, “Friday Night Cartoons.”

Justin M. Jacobson, Esq.
Co-President

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Justin M. Jacobson is an entertainment, sports, fashion and media attorney in New York City. In 2011, he was awarded his law degree from Touro Law Center in New York. He was a member of the Touro Law Review, served twice as the President of the Touro Arts, Entertainment and Sports Law Society, and actively participated in the Touro Law Intellectual Property Society. Admitted to the New York State Bar in March of 2012, he is also a member of the bar of the United States District Court for the Southern and Eastern Districts of New York. He has been a member of the American Bar Association since 2012.

He earned a B.A. in Sociology from The George Washington University in Washington, D.C. in 2008. He was an active member of the Sigma Alpha Epsilon fraternity, where he served as the Social and Formal Chair as well as the Eminent Warden.

He is an associate with The Jacobson Firm, P.C. and has helped bring in numerous high-profile clients, including Celebrity DJ/Producer, Joshua “Zeke” Thomas (Tommy Boy Records) and his Gorilla Records label; G-Unit Records recording artist and “Love And Hip Hop: New York” star, Precious Paris; former NY Jet, Donald Strickland and his Visionary Moments brand; international live art competition, ArtBattles; Athletes For Art Renaissance Tour; Warner-Chappell producer, J-Dens (Kat Dahlia/ Epic Records “Gangsta” & “My Garden”); celebrity jewelry designer, Laurel DeWitt; Latin Grammy nominee and BMI Latin award-winning producer, Carlos Escalona (Paulina Rubio, Chino Y Nacho); celebrity fashion designer, Christian Benner (LAVA Management, Bravado/Universal); producer, Vulkan The Krusader (A$AP Rocky/RCA Records); EDM Producers, Modern Machines (Showland Records, Atlantic Records); MusicAllStars Publishing Singer, Songwriter and Producer, Matthew Steeper (Ultra Records, Armada Music, Enhanced Music, Vicious Recordings); fine artist and illustrator, Misha T (Vibe Magazine); West coast street artist, Chor Boogie and Modern Hieroglyphics Magazine; jewelry designer, Heidi Gardner; Producer/DJ, George Garcia and All Axcess Tour; and, Producer/DJ, Exodus (Ultra Music, Armada Music, Vicious Recordings). Justin is also General Counsel to Brooklyn-based internet radio station, PNC Radio. He also has spoken at Cardozo Law School as part of “Beyond The Billboard: Advertising Law in the Fashion Industry” presented by their Fashion Law Committees.

He continues his work as a member of the Board of Directors and handling charitable event production for The Big Gary Brown 68 Foundation, a charity founded by Super Bowl XXXI champion and former Green Bay Packer, Gary Brown. He also handles domestic and international trademark work for Toronto Blue Jays’ pitcher, Marcus Stroman and his “Height Doesn’t Measure Heart” brand. He has also worked with NY Giant Rashad Jennings and his Rashad Jennings Foundation.

Additionally, Justin began spreading his creative entrepreneur wings with the formation of Label 55, Ltd., a marketing and consulting agency for brands and musicians. All the while, Justin had found time to serve as an Instructor of music business at the Institute of Audio Research in New York City.

He has written various industry articles that have been published on music business resource, HypeBot, including “Why You Should Still Register Your ‘Copyrighted’ Work” (also reposted on USA Songwriting Competition), “How Musicians Make Money From Publishing” (also reposted on USA Songwriting Competition), “SoundExchange Explained: Why Every Musician Should Sign-Up,” “Why Do You Need A Band Member Agreement”, “Why A Songwriter Split Sheet Isn’t Enough” (also reposted on USA Songwriting Competition and on TuneCore) and most recently on “Trademark Rights In A #Hashtag.”

Prior to joining The Jacobson Firm, Justin made history as the first college intern at the U.S. Copyright Office in Washington, D.C., where he streamlined www.copyright.gov’s Frequently Asked Questions section and designed the official step-by-step PowerPoint Tutorial for the new electronic Copyright Office (eCo) site. He also worked at MTV in the Digital Music and Website Development department, working extensively on digital music video distribution.

He also learned the ropes of Marketing and Promotions at reggae label, RAS Records (which subsequently became a subsidiary of Sanctuary Records). His later work with the Digital Hometaping Royalties (D.A.R.T.) department of the Alliance of Artists and Record Companies led him to write his first article, “What is the A.A.R.C.?.” The article was published in The Journal of the Copyright Society of the U.S.A and explained the company’s role in collecting digital hometaping royalties under the Audio Home Recording Act. From there, he went on to intern in the Marketing and Promotions department of Trump World and Poker Life Magazines. He also helped co-found, D.C. Partyline, a D.C. based non-profit promotions and marketing firm. The company soon expanded to promotion and event production services to New York City and London.

Justin also published his article “Cablevision’s Remote DV-R: A Solution for the Digital Recording Age” in the Touro Law Center Law Review. During his law school career, Justin interned in the Business and Legal Affairs Department of record label, Tommy Boy Entertainment as well as in the Legal and Membership departments of performing rights organization, ASCAP.

Jeffrey E. Jacobson, Esq.
Vice-President/General Counsel

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Jeffrey E. Jacobson, Esq. has been an attorney, specializing in Copyright, Trademark, Contractual, and Corporate law, for over 30 years. Jeffrey earned his B.A. in Philosophy from Fordham University at the age of 19 and his J.D. from New York Law School in 1980. He worked his way through college as Manager of the Criterion and Embassy Theatres on Broadway. While attending New York Law School, he won the ASCAP Nathan Burkan Memorial Competition with an article on Copyright and Fair Use which was published in the Fall 1980 issue of “Communications and the Law” and serialized in New York Law School and Pace University Law School publications.

A member of the Bars of the State of New York and the District of Columbia, Jeffrey Jacobson is admitted to practice before the United States Supreme Court, the U.S. Court of Appeals, in addition to Federal trial courts, and the U.S. Court of International Trade. Previously, he served as attorney for SESAC, Inc., lectured at many institutions including the American Guild of Authors and Composers, the Songwriter’s Guild, the Center for Media Arts, Fordham University, Pace University, the Detroit School of Law, the American Federation of Musicians, the Media Law Project Seminar of New York Law School, the Mid-America Music Conference, The College Music Journal annual conference, Philadelphia Music Conferences, Black Radio Exclusive Conference, and others.

Adding to the impressive list of his accomplishments, Jeffrey has also served on the prestigious Entertainment Law Committee of the Association of the Bar of the City of New York and currently serves on the Trademark & Unfair Competition Committee and CLE faculty as well as their special N2K Task Force. He has also served numerous times as subcommittee chairman in the Intellectual Property Law section of the American Bar Association, composing reports on topics such as “Satellites,” “Copyright Renewal,” and “Copyright Law Compliance for Authors.” He was also on the Advisory Committee of the New York Music Task Force, Inc., and has served as Vice-President of the Performing Arts Unit of B’nai Brith. For over thirty years, he has been a member of the Copyright Society of the USA, and has served on the editorial board of the society’s journal for many years starting in 1989.

Currently Jeffrey is a Trustee, serving on the Executive Committee, as well as co-chairman of their web committee. He also founded the Urban Intellectual Property Seminars program conducted by the Young Lawyers Division of the American Bar Association. He serves on numerous entertainment law committees and is extremely active in the copyright bar. Jeffrey is also a member of the Rock & Roll Hall of Fame, the National Academy of Recording Arts & Sciences, The Audubon Society, as well as many other civic and entertainment organizations. Jeffrey has been an Adjunct Associate Professor at Five Towns College in Dix Hills, NY for a decade where he taught Music Business Contracts as well as Copyrights and Music Publishing. He currently instructs music business at the Institute of Audio Recording in New York City.

In his pre-attorney life, Jeffrey managed several bands, served as a consultant to record companies, was President of a music production company, Vice-President of an advertising group, and President of two music publishing firms.

He is listed in “Who’s Who in America,” “Who’s Who in the World,” “Who’s Who in American Law,” “Who’s Who in Entertainment,” “Who’s Who of Emerging Leaders in America,” and “Who’s Who in the East,” as well as many other domestic and foreign biographical works.

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This includes the creation, editing, production and overall design of custom “branded” content to best portray our client’s works, products and overall message to the desired consumers.
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Label 55 utilizes its exclusive network of cultural ambassadors, industry tastemakers and social influencers from a variety of socioeconomic demographics and lifestyles to take advantage of consumer market behavior and offer customized solutions to better communicate our client’s message to a niche, targeted demographic providing Music Marketing in NYC.
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Utilizing our extensive network of websites, blogs, editors, writers and cultural contributors to help spread our client’s brand and works with influential impressions. By finding the publications that cater to our client’s brand, we can activate and manage an online campaign that results in great visibility as well as utilizing traditional social networking and third party sites to ensure that the people who matter experience our client’s message first and in the most cost efficient manner.

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Our music business services including the drafting of all entertainment agreements, copyrights, trademarks, royalty administration, publishing and other digital royalty assistance and registration.
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For our musician clients, we are able to combine our extensive industry contacts as well as A&R experience to provide comprehensive record servicing and feedback from radio professionals, record pools as well as MediaBase/BDS Soundscan song tracking and charting services. We also provide assistance with the construction and servicing of Electronic Press Kits and other promotional marketing tools. We providing extensive music marketing services in NYC, including music marketing NYC and music marketing and promotions and music marketing and promotions NYC, and music marketing NYC and music promotions nyc.

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With over one hundred representatives from many of today’s top consumer and tastemaker markets, we are able to spread our client’s brand and its distinct messaging in a variety of creative ways, including radio call-ins as well as hand-to-hand club promotion and on street activations.
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Utilizing our extensive contacts, we are able to consultant our clients into the best usages of media planning and buying to most effectively and cost-efficiently bring a spotlight to their product.
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With today’s rapidly evolving landscape, we value and feel that word of mouth is still the best form of promotion, and that a strong sampling of a particular product is the best way to spread the word. In turn, we aim to make sure that the most important individuals experience our client’s product first by positioning our client’s product with our exclusive network of the best and brightest people in entertainment, music, fashion, sports and business industries; while, generating useful feedback that ensures our client’s brand keeps its ears to the street to better understand, target and evolve with its targeted market as well as pairing the product with appropriate brand ambassadors, initiatives and spokespersons. We also able to provide Music Marketing Services in NYC as well as Lifestyle brand marketing services in NYC. Music Marketing NYC and Lifestyle Brand Marketing NYC.

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Premier consulting and digital agency
discover new music

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Public Relations Expert
Music Marketing Music Promotion Music Public Relations
Music Publishing
Lifestyle Brand Marketing
Brand Seeding
Brand Gifting
Celebrity Seeding
Celebrity Gifting
Event Production
With a stronghold of spaces and venues within our reach in various markets across the nation and internationally, we can coordinate and produce a unique “branded” experience that showcases our client’s brand and distinct message as well as introduce its creative works to the proper individuals who can take the brand to the next level.