In 2015, iconic guitar brand, Gibson took ownership of the legendary “Hit Factory Studios” in Manhattan. This state of the art studio was re-tooled to act as the corporate showroom for Gibson’s extensive roster of brands. In an effort to “re-brand” the new space, Gibson Guitar teamed up with Label 55, to tap into its exclusive network of lifestyle brands and as media partner for the event to deliver a unique viewing experience for the “fight of the century.”
#FIGHTCLUBNYC presented by Label 55 and Rocksmith Clothing served as a unique VIP viewing experience where over one hundred of New York City’s trendiest and most influential tastemakers in arts and media came to celebrate the start of spring and watch the fight the sports world had been waiting for.
Guests enjoyed complimentary cocktails provided by Avion Tequila, Belaire Rose champagne, Cannabis Energy Drink and Nth Degree Sports Drink. Taking advantage of the amazing dimensions of Gibson’s multi-purpose showroom, we were able to showcase the fight and its partners on a 7′x 12′ projection screen in the live room and on a 60″ screen in the control room.
We also coordinated various live performances by some of today’s top upcoming musicians to entertain the crowd during the intermissions and fight lead-up.