WME-IMG And Private Equity Firms Purchase UFC For $4 Billion


With UFC 200 coming to a close, powerhouse Hollywood agency, WME-IMG has finalized another sports entertainment purchase by teaming with various Private Equity Firms to purchase MMA leader, UFC, for a reported $4 billion, per The Hollywood Reporter.

This is a huge move as WME-IMG acquires another lucrative property that it can leverage to its existing corporate partnerships and bring in new sponsors and potential viewers to this already highly profitable platform.

I wonder what other changes this celebrity driven agency may bring to the already ex-WWF star roster that has been coming together over the last few years.

UPDATED 07/12/2016 – Check out this great analysis from The Hollywood Reporter on the impact of this purchase and on the evolution of the talent agent industyr.