With Batcars and other novel approaches to Uber, Lyft and other on-demand Car services, Lyft decides to take a creative approach to its integrated brand marketing with its own “Undercover Lyft” series.
The latest video featured All-Pro Defensiveback and out-spoken Seattle Seahawk, Richard Sherman as he drove around in Seattle as an undercove Lyft driver. Needless to say, nobody recognized him in his great costume (glasses and a hat?) and he definitely made some hilarious comments…like his yearly trip to Hawaii.
Enjoy it below as he definitely shows his comical side…some additional TV guest appearances in his future? Commentator? Only time will tell….