WME-IMG And Private Equity Firms Purchase UFC For $4 Billion

With UFC 200 coming to a close, powerhouse Hollywood agency, WME-IMG has finalized another sports entertainment purchase by teaming with various Private Equity Firms to purchase MMA leader, UFC, for a reported $4 billion, per The Hollywood Reporter. This is […]

Los Angeles Rams Getting E! Reality Show

As professional football comes to Hollywood for the first time in decades, E! is ready to show it all in a new reality show, “Hollywood & Football,” per The Hollywood Reporter. The show will follow six players from the Rams […]

Video: Undercover Lyft With Richard Sherman

With Batcars and other novel approaches to Uber, Lyft and other on-demand Car services, Lyft decides to take a creative approach to its integrated brand marketing with its own “Undercover Lyft” series. The latest video featured All-Pro Defensiveback and out-spoken […]

Chelsea FC Partners With Beats

With Super Bowl weekend approaching, headphone company, Beats links with one of the soccer world’s biggest teams, Chelsea FC, per Chelsea’s website. Beats becomes Chelsea’s first ever official sound partner as we expect some great content from this new sponsorship. […]