Video: Undercover Lyft With Richard Sherman

With Batcars and other novel approaches to Uber, Lyft and other on-demand Car services, Lyft decides to take a creative approach to its integrated brand marketing with its own “Undercover Lyft” series. The latest video featured All-Pro Defensiveback and out-spoken […]

Video: Hannah Davis For Maxim

March is here and spring is rapidly approaching; but, while we wait, we have Mrs. Derek Jeter, model, Hannah Davis in her amazing Maxim March 2016 spread taken in St. Thomas. As a fan of St. Thomas and its beautiful sights […]

Chelsea FC Partners With Beats

With Super Bowl weekend approaching, headphone company, Beats links with one of the soccer world’s biggest teams, Chelsea FC, per Chelsea’s website. Beats becomes Chelsea’s first ever official sound partner as we expect some great content from this new sponsorship. […]

Social Media Paid Posts For Models

As the year ends, CR Fashion Book and D’Marie bring us some information on the approximate amounts that today’s top models make for social media posts. D’Marie provides analysis on the “valuation on the social power of a model or influencer” […]

Conde Nast Buys Pitchfork

In yet another move by a traditional publisher to acquire interests in the online publication space, Conde Nast, the publishing giant, has purchased Pitchfork Media, per The New York Times. Similar to Heart Corporation’s investment in Complex Media, Conde Nast, which […]